About

OLFACTIVITY is, above all, a unique olfactory experience…

OLFACTIVITY

OLFACTIVITY is, above all, a unique olfactory experience — born from the vision of Nadim Mroue, heir to a long family tradition in perfumery. Driven by a desire to give everyone the freedom to create a personal signature that reflects who they are, in a playful and colorful universe.

This vision came to life through a decisive encounter with Nathalie Feisthauer, a Paris-based master perfumer with a wealth of international acclaim and countless successes. Together, over two years, they created nine exceptional perfumes that harmonize perfectly and offer infinite possibilities.

At the heart of the concept, each creation reveals a Lucky Number, through symbolic cards linked to each fragrance, including a quote that expresses the spirit of the chosen scent.
With OLFACTIVITY, explore, play, and let destiny guide you on a sensory journey where every fragrance becomes an expression of yourself.

Layering

Blend

THE TECHNIQUE

Layering is the art of applying multiple perfumes, one after another, directly on the skin. This technique creates a unique olfactory signature, allowing each fragrance to express itself while subtly blending with the others over time.

At OLFACTIVITY, this freedom also takes the form of the Blend: here, the perfumes are mixed together before application, resulting in a single, ready-to-wear creation.

While traditional perfumes are often designed to be worn alone and not combined, OLFACTIVITY breaks the rules by offering nine fragrances crafted to harmonize perfectly — whether you choose to layer them or blend them. No mistakes, only possibilities: unleash your creativity and compose a perfume that belongs to you alone.

THE VISUAL UNIVERSE

OLFACTIVITY immerses you in a colorful, playful, and mysterious visual world.
Talented graphic designer Philippe Tytgat brought his creativity to our brand by designing stunning cards inspired by the notes of our perfumes, also featured on our totems. Each card is paired with a quote that reflects the universe of the fragrance, adding a poetic touch to the experience.

He also created a vibrant mural that brings life to the walls of our Parisian boutique, enhancing the festive and immersive atmosphere of the OLFACTIVITY universe.

OLFACTIVITY is not just a perfumery: it is an olfactory and visual experience, where every detail invites you to explore, play, and compose your personal universe.